A Look at Corporate Culture

A Look at Corporate CultureA Look at Corporate Culture*/Read the infographic text.A Look at CORPORATE CULTUREAdvertising and marketing executives were asked to describe their company culture in one word.Top responses includedDIVERSEAmazingProgressiveFamilyCreativeFlexibleSupportiveProfessionalPositiveInnovativeFunDynamicAmbitiousFRIENDLYCollaborativeModernDID YOU KNOW?Creative and marketing professionals report the highest levels of on-the-job happiness and interest in their work compared to those in other fields.Sources The Creative Group survey of more than 400 U.S. advertising and marketing executives, and Robert Half and Happiness Works survey of more than 12,000 U.S. and Canadian workers. Top responses shown 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

Company Branding and Employee Social Networks

Company Branding and Employee Social NetworksCompany Branding and Employee Social NetworksCompany Branding and Employee Social Networks Bennington, Contributing WriterWe all know social media has become a powerful megaphone. The average Facebook user, for example, has 130 friends while the average Twitter user is closing in at around 127. As a result, with little more than a few keystrokes, individuals have the capacity to reach hundreds - and in some cases thousands - of people in their networks.If the Holy Grail of absatzwirtschaft is word-of-mouth, this begs the question Why arent more businesses actively seeking to build a brand army?Consider this If 100 of your employees or recruits posted something positive about your company right now, their message could potentially reach 13,000 social media users. That is significant leverage So how are most organizations responding to this opportunity?By creating strict social media guidelinesthat limit the ability to discuss or represent them online.Many corporations are scared of letting their employees loose on social networks, preferring a command and control management style, says Dan Schawbel, Personal Branding Expert and Managing Partner of Millennial Branding, LLC.Businesses want to get their message out in a controlled manner but many fail to recognize that, because of social media, they have already lost control.Schawbel says this fear prevents many organizations from empowering their employees and recruits to talk about them online. Still, a few trail-blazing companies are taking a different approach, with positive results.Recognizing that employees (and unterstellung days, just about everyone else, too) are actively using social media sites, these employers have implemented programs that make the company a partner in their online behavior.Mobilizing with zugnglich EngagementAccounting giant PricewaterhouseCoopers (PwC) is one such company. Coming out of the recession - and a few lower-than-normal recrui ting cycles - some students approached PwC recruiters looking for advice on how to stand out in the tough, crowded job market. In response, PwC launched Personal Brand Week, a five-day intensive on how to create and manage a positive image - with considerable focus on building a strong web presence.Now in its second year, PwCs US Recruiting Leader Holly Paul says Personal Brand Week has not only helped PwC locate talented new hires, its also significantly increased online chatter around the company as well.This year, Personal Brand Week added a contest in which students could submit a short video making their best elevator pitch. The videos were uploaded to PwCs Facebook pagewhere users were encouraged to vote for a winner. For Twitter promotions, PwC used the hashtag PwCBrandWeek, allowing followers to track and comment on the events in real time.When the dust settled, Paul says PwC received more than 10,000 votes on 181 elevator pitch videos. In fact, since Personal Brand Week l aunched last year, the companys Facebook fan base has grown more than 400% - triple the growth of their primary competitors - all by reaching out through social networks and giving users the means to spread the word and enhance PwCs company brand.Employees Your Brand AdvocatesAn employer who understands the power of harnessing their internal network is global facilities company Sodexo. Arie Ball, Vice-President of Sourcing and Talent Acquisition, hired a photographer to take profile pictures of her staff for use on their social networks. She also had Soxedos design team transsumpt the company logo into each one.As a result, employees received a professional photo, while Sodexo garnered additional branding online. We encourage our team not only to be brand ambassadors for our company, but to build their personal brand as well, says Ball. This helps create authentic relationships and ultimately strengthens the credibility of the company brand.Ball says the photo promotion has been s uccessful in part because Sodexo works hard to maintain a company culture where employees are proud to align themselves with the organization. Its truly a win-win, she says.For businesses looking to create their own social media wins, Schawbel recommends a three-step process. First, draft general social media guidelines that provide basic ground rules for what can and cannot be discussed about the company. (Note Its always best to consult your legal team when writing official guidelines.)For PwCs elevator pitch contest, the firm posted entry rules on their Facebook pagewhich outlined acceptable format and content.Once these parameters are set, Schawbel says employees and others should be encouraged to talk to managers about their blogs and online profiles, and feel comfortable doing so. Finally, adds Schawbel, its important to offer solid training on your corporate message so employees can actually promote your company and be consistent in their delivery.In other words, perhaps its time we all approached social networks from the standpoint of what our employees SHOULD do - versus what they shouldnt.Legal Disclaimer None of the information provided herein constitutes legal advice on behalf of Monster.Author BioEmily Bennington is co-author of Effective Immediately How to Fit In, Stand Out, and Move Up at Your First Real Job(Ten Speed Press, 2010). She is a frequent speaker to students and organizations on the topic of career success and Founder of Professional Studio 365, which provides onboarding programs for new grads and their employers. Emily is also a regular contributor to the college section of The Huffington Post. She can be reached via email at emily professionalstudio365.com or on Twitter EmilyBennington.

My Engineers Notebook Robert Murphy

My Engineers Notebook Robert Murphy My Engineers Notebook Robert Murphy My Engineers Notebook Robert MurphyRob Murphy, a 2013-2014 ASME Early Career Leadership Intern to Support Engineering (ECLIPSE) Intern, at the Annual Meeting Leadership Recognition Reception held at the Dallara IndyCar Factory in conjunction with the 2013 ASME Annual Meeting. Robert Murphy is currently a staff engineer at Solar Turbines Inc. in San Diego, Ca., and a 2013-2014 ASME Early Career Leadership Intern to Support Engineering (ECLIPSE) Intern. Murphy has a bachelors degree in aerospace engineering, and a bachelors and masters degree in mechanical engineering from West Virginia University in Morgantown, W. Va. During school, Murphy welches an active member of Engineers Without Borders (EWB), serving as both a project lead and chapter president. As a member of the Nicaragua Water Filtration Team, Rob helped design and implement slow sand filters in Nicaragua to provide potable water to two childrens feed ing centers. In grad school, where his studies had a gas turbine/heat transfer focus, he was awarded an Oak Ridge Institute for Science and Education (ORISE) Fellowship and a University Turbine Systems Research (UTSR) Fellowship. During the ORISE Fellowship, Murphy worked on the development of the high pressure and temperature combustion facility at National Energy Technology Laboratory (NETL). While a UTSR Fellowship at Solar Turbines Inc., he worked on projects as a member of the Heat Transfer Group. In July of 2012, he started at Solar in the New Grad Rotational Program. As an ECLIPSE Intern, Murphy has been assigned to the Institutes Sector, specifically the International Gas Turbine Institute, where he has been actively involved as a paper reviewer, session co-chair, author and presenter. Murphy is also an active volunteer with the Society of Women Engineers, the Solar Armed Forces Support Network, and Toastmasters.Whats inside your engineers notebook?My engineers notebook is f ull of a lot of short notes, figures and equations. I cant say it would be very useful to someone else, but it helps me keep track of the different projects and issues that Ive worked on.Whose notebook would you most like to peek into? Why? I cant say that there is any one person but after being in industry for the last year, I realize that we are lucky to have great tools and equipment to work with in current times. So, I would really like to peek into an engineer from several decades back that didnt have all of the tools that I have at my fingertips today. I imagine it would be very detailed and thorough since they didnt have computers at the same level that we do today.How and when did you know you wanted to become an engineer?In high school I wasnt sure what I wanted to do, but my grandmother and high school basketball coach both suggested that I look into engineering. It seemed interesting so I decided to pursue it at WVU. The first year at WVU allows students to taste differen t engineering disciplines. I decided to dual major in mechanical and aerospace engineering. Even after two degrees, I wasnt sure what I wanted to do in engineering. Going to grad school and getting exposed to gas turbines allowed me to find the field I was passionate it. When I found that, I knew I had finally found the thing I wanted to dedicate years of my life to.Whats the most exciting project youve ever worked on?This is a difficult question to answer. Ive only been in the field for about three years, but I have been able to work on several exciting projects. My masters work was performed in a high pressure and temperature combustion facility. Performing research in a facility like this is both challenging and exciting. Since joining industry, I have been able to work on projects involving engine maintenance and overhaul, heat transfer, mechanical design, combustion testing, and materials work. As I rotate through different groups in the program I am able to experience new and exciting projects every few months.What do you think youd be doing if you hadnt become an engineer?Im not entirely sure. As I get older, I keep gravitating toward things that allow me to work with a lot of different people. So I guess I would be doing something in a customer-focused position, but Im unsure of what it would be. Rob Murphy Whats your favorite activity when youre not working?I like to go hiking, read and try new things. Living in southern California is an excellent location to find great hiking and new activities. A new hobby that I have just started is scuba diving. Its a fun way to view the ocean from an entirely different perspective.Was there a book or a movie that piqued your interest in science or inspired you to become and engineer?Top Gun. Anyone reading this is probably laughing at that one, but the movie got me interested in planes. I kept that interest while I was growing up and it definitely led me toward a career in science. As for books, I g enerally try to read things that arent science-related. I get enough science related reading done at work.Who are your heroes, either within the engineering profession or in the rest of your life?Im not sure that I have heroes. I have been lucky to have some amazing mentors and friends, such as Dr. Andrew Nix, Dr. Seth Lawson, Karon Wynne, Doug Straub and my entire Solar Turbines family that continue to guide, erleichterung and motivate me through my professional life. Those people along with a few others and my family have provided me with an amazing support structure. Whats the most meaningful or rewarding aspect of being connected to engineering?Being able to solve problems to provide better products to the customer in any field is very rewarding. The other aspect of engineering that has been very meaningful for me has been my involvement with a lot of different outreach events. Ive was fortunate it enough to travel to Nicaragua to build water filters for underprivileged kids wit h Engineers Without Borders. Being able to interact with the people that your product is going to help was a very humbling and rewarding experience.What does ASME me to you?ASME has given me a lot of opportunities to grow as a person and engineer. Through conferences and events, it has given me many opportunities to make friends and contacts in a lot of different areas of the world. Each event typically provides an educational session or seminar to allow for professional growth in certain soft skills. Since becoming an ECLIPSE Intern, I have had the opportunity to see a lot of different aspects of ASME outside of the gas turbine areas, and this has allowed me to see how vast and diverse ASME is. ASME is always growing and diversifying, which makes it one of the best sources of knowledge and experience for mechanical engineers in any field.